Nelson and Marlborough's wine, craft food and artisan products have built national reputations. The Shopify store is what determines whether those reputations generate revenue from buyers who have never visited. We build for those buyers specifically.
“We hired Skyrocket to rebuild our two websites on Shopify (one for NZ, one for Australia) and we were extremely satisfied with the whole experience. Skyrocket were efficient and cost-effective, delivering everything we wanted for our websites on time and on-budget....I have 15 years of experience in e-commerce and performance marketing, working both client side and agency side ... I can honestly say that our project with Skyrocket was one of the smoothest I’ve experienced, and I would enlist them again in a second.”
Courtney Sanders - Clean collective
Nelson and Marlborough produce wine, craft beer and specialty beverages with markets that extend well beyond the region. A Shopify store for a beverage producer here needs subscription capability, wine club structures, case ordering and the brand storytelling that earns repeat buyers. The cellar door experience starts the relationship. The store determines whether it continues.
Nelson's food culture is strong, with a concentration of artisan producers who have built genuine reputations locally and with visitors. The Shopify store is where those reputations extend to buyers who are not in the region. Product pages built around what a new buyer needs to understand before they commit are what bridge the gap between local reputation and national sales.
Nelson has one of NZ's highest concentrations of working artists and designers, producing ceramics, textiles, jewellery and design objects sold nationally and internationally. Buyers in this category make decisions based on presentation. A store that does not reflect the quality of the work does not earn the price the work deserves.
Nelson's proximity to the Abel Tasman, Golden Bay and the Marlborough Sounds creates a strong and varied market for outdoor, water sports and active lifestyle products. The buyers range from local regulars to international visitors. A Shopify store configured for national shipping, international checkout and the product presentation outdoor buyers expect serves all of them from a single build.
Nelson and Marlborough's wine, craft food and artisan product brands have built reputations that extend well beyond the region. For those brands, the Shopify store determines how far beyond the region those reputations actually travel. A store built around the local buyer misses the national and international audiences that the brand's quality could reach. We build for the buyer who has not been to the cellar door yet.
Nelson is the home of Nelson Sauvin and Waimea hops, sold internationally to craft brewers who treat hops with the same seriousness that winemakers treat terroir. B2B Shopify stores for ingredient suppliers need account-based pricing, multi-currency, technical specification depth and the procurement workflows that international buyers expect. A supplier at this level selling through a store that looks like a hobby project loses credibility before the buyer reads the product page.
Nelson has one of NZ's highest concentrations of working artists and designers, producing ceramics, glass, textiles and jewellery with buyers around the world. Buyers in this category make purchase decisions based on presentation. A store that does not reflect the quality of the work does not earn the price the work deserves. Product photography, presentation and the maker's voice in the copy are what close the gap between what the work is worth and what the store is earning.
Nelson's proximity to the Abel Tasman, Golden Bay and the Marlborough Sounds creates a strong market for outdoor, water sports and active lifestyle products. National and international buyers purchase from brands in this region without knowing or caring where the warehouse is. A Shopify store configured for national and international shipping, with clear product information for buyers who cannot try the product before purchasing, serves that audience effectively from a Nelson base.
With B2B and DTC running from the same platform. Consumer buyers check out through the standard Shopify flow. Wholesale buyers get account-specific pricing, minimum orders and a separate enquiry path. A properly built store also signals to distributors that you are professionally run, which matters when you are making the case for shelf space. We scope both audiences at brief stage.
With Shopify's B2B features and multi-currency configuration. International buyers need pricing in their own currency, clear minimum order and shipping information and product specifications detailed enough to order without calling. For specialist ingredient suppliers, the product page needs to hold up to serious technical scrutiny. We build for that standard.
Wine club subscriptions run through apps like Recharge that integrate with Shopify's inventory and customer data. The more important work is making sure the product pages and brand story are compelling enough to earn a sale from someone who has not visited the cellar door. That means strong imagery, specific tasting notes and the kind of provenance detail that earns a premium online.
Shopify POS shares inventory and customer data with the online store. Stock sold at the market adjusts online counts in real time. For producers moving from market-only to market plus online, this is the cleanest path to running both without doubling your admin.
The key is product presentation that communicates what is lost in a photograph: scale, texture, the quality of the finish. Strong photography from multiple angles, clear dimensions and material descriptions and enough of the maker's voice in the copy that the buyer feels the provenance. We scope the content requirements at brief stage because for handmade work, the photography and copy matter as much as the architecture.
