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Shopify Website Design

A Shopify store built to sell, not just to look good

Clean Collective saw a 103% conversion rate increase and 28% sales growth after working with us. The design mattered. The build mattered more.

Past & current clients

Most businesses arrive at Shopify with a product that works and a rough sense of what the store should look like. That gets you started. What it doesn't answer is how the store performs when the business grows around it. Inventory connections, wholesale pricing, multi-currency, email flows that convert rather than just send. The platform handles all of that. Whether it's configured to handle all of that from day one is where most builds fall short.

Wherever you're starting from.

Starting from scratch is a different conversation from fixing something that's underperforming.
Shopify
Shopify builds for product-based businesses. From straightforward stores to complex ecommerce operations, built around what the store needs to sell.
New Builds
A new Shopify or Webflow site built around what the business needs to do commercially. We work out the architecture, integrations and structure before a single page gets designed.
Re Designs
A rebuild of a site that is underperforming. We look at where the current site is losing people, agree on a commercial brief and redesign from there. Not a cosmetic refresh.
Shopify Plus
Shopify's enterprise tier. Lower transaction fees, custom checkout logic, wholesale channels and priority support. For stores at $1M+ revenue, the upgrade usually makes commercial sense.
Migrations
Moving from WooCommerce, Magento or another platform to Shopify or Webflow. Product data, customer records, URL structure , done properly so nothing gets lost in the move.

How a project works when the measure is revenue, not aesthetics.

Every project starts from a different position. What stays constant is the first question: what does this need to achieve commercially? The steps below are built around the answer.

Discovery and store strategy

We map your product range, customer journey and commercial goals before designing a single page.

  • Where visitors are dropping off and what’s stopping people from completing checkout
  • What’s driving add-to-cart and what can be improved
  • A documented commercial brief that makes every design decision traceable
Design in Figma

Every key page designed and approved before development begins.

  • Product pages, collection pages, cart and checkout flow, mobile experience
  • Designed for how your customers actually shop, not for how the store looks in a screenshot
  • Changes made in Figma cost a fraction of what they cost once something is built
Shopify build and integration

We build the approved designs using the architecture agreed in the design phase.

  • Apps, payment systems, subscriptions and loyalty programmes connected and tested together
  • Custom functionality developed where the platform needs it
  • Everything tested across devices before it goes near a live URL
Launch and training

We support the launch day and handle anything that surfaces in the live environment.

  • Team trained on managing inventory, running promotions and handling orders
  • No developer needed for day-to-day store management after handover
  • Available for the first week post-live

New to market

Getting catalogue structure, collections and checkout right from the start is faster than correcting them under trading conditions. We build the foundation for a store that can grow.
You've found product-market fit. The store that got you here may not be the one that takes you further. Conversion rate, mobile experience and checkout flow are usually where the revenue gap is.

1M - 3M

At this revenue level, a 1% lift in conversion rate is worth a lot. We build with that in mind. The architecture, UX and integrations are all designed to move a commercial number.

3 - 10M

Scale introduces complexity. Larger catalogues, more demanding customer journeys, integrations that need to work properly under volume. Shopify Plus is likely the right platform at this point. We build for it.

10M+

“We hired Skyrocket to rebuild our two websites on Shopify (one for NZ, one for Australia) and we were extremely satisfied with the whole experience. Skyrocket were efficient and cost-effective, delivering everything we wanted for our websites on time and on-budget. I have 15 years of experience in e-commerce and performance marketing, working both client side and agency side. I can honestly say that our project with Skyrocket was one of the smoothest I’ve experienced, and I would enlist them again in a second.”

Courtney Sanders

Clean Collective

Clean Collective
103% INCREASE IN CONVERSIONS
Robomate
SHOPIFY MIGRATION
Deadly Ponies
Heritage Saunas
2X HIGHER INDUSTRY ENQUIRY RATE
Slight Twist
CUSTOM SHOPIFY BUILD
The Supreme Group
The Chiller
Talk Recruitment
Grandpa's
See more work
arrow pointing right
Build

A new Shopify store, built from scratch around your product range and customer journey. Discovery, Figma design and a clean Shopify build structured for how your team manages inventory and content. The right architecture from the start means fewer workarounds as the business grows.

Rebuild

Your current Shopify store is underperforming. We audit what’s there, identify where the revenue is being lost and rebuild with a clear commercial brief. This is not a theme swap. It’s a store rebuilt around what your customers need to see before they’ll buy.

Ongoing support

You have a Shopify store and need a specialist to keep it moving. Feature additions, seasonal campaign builds, performance improvements and the kind of development work that compounds over time. We review the existing store before we start and flag anything that needs fixing before we build on top of it.

Our trophy cabinet

FAQs

How long does a Shopify website design project take?

Most Shopify builds run eight to twelve weeks from a signed brief to launch. More complex builds with multi-currency setup, custom app integrations or large product catalogues take longer. We give you a realistic timeline before you commit.

Do you design custom Shopify themes or work with existing ones?

Both. We build custom Shopify themes from scratch in Figma and can work with and customise existing themes where the structure supports what the store needs to achieve. We will tell you upfront which approach is right for your situation.

Which Shopify apps do you work with?

We work with most of the major Shopify apps: Klaviyo, Recharge, Okendo, Gorgias and others. App selection is driven by what the store actually needs. We set them up, configure them properly and test before launch.

Can you migrate our existing store to Shopify?

Yes. We handle migrations from WooCommerce, BigCommerce, Magento and other platforms. Product data, customer records, URL redirects and SEO preservation are all part of the scope. Your rankings are protected from day one.

Things we are especially nerdy about...

Shopify Theme Customisation: What’s Possible (and What’s Not)

When it comes to building an online store, Shopify stands out as one of the most popular e-commerce platforms, offering both ease of use and extensive customisation options.

Shopify SEO: What the Platform Handles and Where Most Stores Fall Short

Shopify handles a defined set of technical SEO requirements natively. It also has genuine architectural constraints that affect large catalogues. But the ceiling on most NZ Shopify stores' organic performance is set by content quality, not technical SEO.

Newmarket, Auckland

We’re always around, in a ‘we can come visit’ sort of way.

Before a project starts, we often come to you. Sitting in your space, understanding how the business operates and working through the brief face to face gives us context that a video call doesn't quite replicate.

Arrowtown, Queenstown

Tell us about your project

We'll be in touch within 24 hours!
Oops! Something went wrong while submitting the form.
We reply within one business day.