A migration done properly protects your search rankings, carries your content across cleanly and leaves no broken links. Done badly, it undoes years of SEO work overnight.
Moving platforms is usually a decision that's been delayed longer than it should have been. Something stops working properly, the editing experience gets painful or the business simply needs what the current platform can't do. We make sure we're keeping what's working, fixing what isn't and maintaining SEO & conversion rates throughout the process.
Every project starts from a different position. What stays constant is the first question: what does this need to achieve commercially? The steps below are built around the answer.
Every page, URL and piece of content catalogued before anything moves.
Every old URL mapped to its new equivalent before launch day.
Content moved into the new platform properly, not copy-pasted and left to reformat itself.
New site launched with all redirects live and verified.
“We hired Skyrocket to rebuild our two websites on Shopify (one for NZ, one for Australia) and we were extremely satisfied with the whole experience. Skyrocket were efficient and cost-effective, delivering everything we wanted for our websites on time and on-budget....I have 15 years of experience in e-commerce and performance marketing, working both client side and agency side ... I can honestly say that our project with Skyrocket was one of the smoothest I’ve experienced, and I would enlist them again in a second.”
Courtney Sanders - Clean collective
Moving platforms and improving the site at the same time. We handle the content migration, redirect mapping and SEO preservation alongside a redesign of the site structure. One project scope, not two separate engagements bolted together.
Moving the existing site to Webflow or Shopify with the structure and content largely preserved. Faster and lower-risk than a combined migration and redesign. The right choice when the current site is performing well and the platform is the only thing that needs to change.
Before anything moves, we assess what’s on the current site and what’s worth carrying across. Some migrations are an opportunity to cut content that’s no longer serving the business. We catalogue, recommend and migrate what earns its place on the new site.
Only if it is not done properly. We catalogue every existing URL, map redirects to the new structure and test them before launch. SEO preservation is built into every migration scope. We will not launch a site that drops your existing search performance.
We migrate from WordPress, Wix, Squarespace, Joomla, Magento, BigCommerce and custom-built platforms. The destination is always Webflow or Shopify, depending on what the business needs.
Every page is catalogued before we start. We assess what is worth carrying across and what should be updated or cut. Content is migrated into the new platform's structure properly, not copy-pasted and left to reformat itself.
Straightforward migrations typically run six to ten weeks. Larger sites with complex content structures, integrations or ecommerce data take longer. Scope and timeline are agreed before the project starts.
Before a project starts, we often come to you. Sitting in your space, understanding how the business operates and working through the brief face to face gives us context that a video call doesn't quite replicate.
