Custom gifting and more flexibility, without compromising on brand. We partnered with Deadly Ponies to craft a fully custom gift card experience in Shopify. Customers can enter recipient details, add a message, and schedule delivery for a specific date, creating a more thoughtful and on-brand way to gift online. Alongside this, we helped their team integrate Replo to design and manage custom sections across the site. These sections are highly flexible and completely on-brand, giving their internal team the freedom to launch campaigns and update pages quickly, without developer input.
Deadly Ponies has been making leather accessories in Auckland since 2005, with flagship stores in Auckland, Wellington and Queenstown and stockists across Australia, including David Jones. Their Shopify site had been custom developed, which gave it a distinctive look but left the marketing team very little room to add new content or pages without calling in an agency.
We reworked how the site handles content, setting up Replo so the team can build new sections and pages themselves while the brand's visual standard holds.
We also built a custom gift card experience inside Shopify. Customers enter recipient details, write a personal message and schedule delivery for a specific date, all on brand.
