“Total sales up 81% after we redesigned the home page, with 43% more customers completing checkout.”
· Home page redesign
“Conversion rate up 103% and sales up 28% across New Zealand and Australia.”
· Shopify rebuild
“4.6% of visitors enquire, against a 2.7% benchmark. Two to three qualified leads a week, with no ads.”
· Webflow launch
“Double the usual sales volume since the new site launched, and 35% more engagement.”
Southpac Trucks · New website
“Around ten function enquiries a week, and 14.3% of people who see the club on Google click through.”
Pupuke Golf Club · Managed website
“Four CSSDA awards and an Awwwards Honourable Mention for one store.”
Slight Twist · Webflow and Shopify
★★★★★ 5.0
Your ad budget has gone up and traffic has followed, while enquiries and sales have barely moved. The ad agency reports on clicks, the web team reports on uptime, and nobody owns the stretch between someone landing on your site and someone buying or picking up the phone. That's where the money goes missing.
Enter your traffic and what a sale or job is worth to see what a half-point lift in conversion adds, from the same traffic and the same ad spend.
Revenue a month now
$100,000
With half a percentage point more
$125,000
+$25,000
extra a month from the same traffic, $300,000 a year
Choose a review of your website on its own, or a Full Growth Audit where our specialist advertising partner reviews your campaigns while we review the site. Both are fixed price, and you keep the plan whether or not you go further with us.
Your website only
For when the traffic is fine and the site isn’t turning enough of it into enquiries or sales.
• Your key pages, speed and mobile experience
• Tracking tested end to end
• 20 to 30 visitor recordings reviewed
• Your offer, proof and calls to action
You get your Friction Map, a fix list ranked by what each problem costs you, five quick wins and a one-hour briefing. Two to three weeks. Fixed price.
Your website + your ad campaigns
Your website and your Meta and Google campaigns reviewed together, with our specialist advertising partner. For when you’re paying for traffic and can’t tell whether the problem sits in the ads, the site or the handover between them.
• Everything in the Website Audit, with 40 to 50 recordings
• Margin, customer value and what a new customer can afford to cost
• Calls with three to five of your customers
• Campaigns reviewed by our advertising partner
You get your Friction Map, a 90-day plan with every fix scored, the value of the top ten fixes and a half-day workshop with both teams. Three to four weeks. Fixed price.
Design Warehouse. Total sales after a home page redesign, with 37% more visitors adding to cart.
81%
Clean Collective. Lift in conversion rate after a Shopify rebuild for New Zealand and Australia.
103%
Heritage Saunas. Visitors who enquire, against a 2.7% benchmark, with no paid advertising.
4.6%
Every audit is carried out by the people who would make the changes, using real visitor recordings and your own numbers.
We learn your numbers, your goals, where your traffic comes from and what has already been tried.
• Access to your analytics and site confirmed
• Your key pages and goals agreed
• Ad accounts shared with our partner, for the Full Growth Audit
Microsoft Clarity goes onto your site, and we test that every enquiry, booking and sale is being recorded once and correctly.
• Clarity installed and recording visitor sessions
• Every form, booking and checkout tested end to end
• Tracking gaps fixed before we start reading the numbers
We watch real visitors use your site and work through your key pages, tracking and speed.
• Visitor recordings reviewed and tagged
• Key pages tested on real phones
• Business numbers, customer calls and campaigns too, for the Full Growth Audit
We take you through what we found, in order of what each problem is costing you.
• Every drop-off point marked and priced
• Fixes ranked by what each one is worth
• A one-hour briefing, or a half-day workshop with the Full Growth Audit
Your Friction Map becomes your Growth Calendar, with each fix placed in the quarter that suits it. These are the ways we carry the work through.
Keeps every form, booking, checkout and tracking event working, so your ad spend never lands on a broken page.
• Platform, theme and apps kept up to date
• Monthly checks on forms, checkout and tracking
• Small content and product edits
monthly
A defined piece of work each quarter, planned around your trading year and aimed at whatever will earn the most in that quarter.
• Recordings and data reviewed each quarter
• Three to six changes built and measured
• A results report showing what moved
quarterly
Your website and advertising worked on under one plan. Our specialist advertising partner runs the campaigns, and both teams work to what each new customer costs you.
• Everything in a Growth Sprint
• A landing page for each campaign
• One shared monthly report
For $5,000+ a month in ad spend
We work with budgets of all sizes.
A typical retainer repeats the same tasks every month. We map out the twelve months ahead with you, then shift the work as the year unfolds: campaign pages and offers before your peak, conversion work while it’s busy, and structure and new content in the quieter months. Pick your busiest season to see how the year lays out.
Busiest season
Conversion
Your busiest months, so tests on your key pages read quickly.
Q1 · Jan to Mar
Structure
The quiet months after your peak, so changes settle before you’re busy again.
Q2 · Apr to Jun
Content
New pages go live a quarter ahead of demand, so they’re found in time.
Q3 · Jul to Sep
Campaign
Landing pages and offers ready before your peak, then no new changes once it starts.
Q4 · Oct to Dec
“We hired Skyrocket to rebuild our two websites on Shopify (one for NZ, one for Australia) and we were extremely satisfied with the whole experience. I can honestly say that our project with Skyrocket was one of the smoothest I’ve experienced, and I would enlist them again in a second.”
Courtney Sanders · Clean Collective
There are three ways Grow can work, depending on who already looks after your ads and your website. In each one, everyone works from the same Friction Map and Growth Calendar, so the ads, the site and the content are pulling in the same direction.
Option 1
You already have an agency running your ads and want the website doing more with that traffic.
Your ads
Your current agency
Your website
Skyrocket
We share
The Friction Map, the Growth Calendar, what counts as a lead or sale, and campaign dates so landing pages are ready in time
You deal with
Both, working from one plan
Option 2
You don’t have anyone running ads, or want one team accountable for the whole path from ad to sale.
Your ads
Our specialist advertising partner
Your website
Skyrocket
We share
One target (what each enquiry or customer costs you) and one monthly report
You deal with
Skyrocket, throughout
Option 3
Your own marketing team already updates the site and runs some or all of your marketing.
Day-to-day edits
Your team
Bigger fixes, tests and campaign pages
Skyrocket
Your ads
Your team, your agency or our partner
We share
The Growth Calendar, so changes never clash and nobody is left waiting
Southpac Trucks. Around double their usual sales volume since the new site launched, with 35% more engagement.
2×
Pupuke Golf Club. Click-through rate from Google, bringing in around ten function enquiries a week.
14.3%
Slight Twist. CSSDA awards for the Webflow and Shopify build, for innovation, UI, UX and Special Kudos, plus an Awwwards Honourable Mention.
4
Most retainers sell the same hours every month and spend them on whatever comes up next. Grow is planned around what will earn the most in each quarter of your year, and works on whichever part of your site or campaigns is holding the number back.
Visitors drop out at specific points: a page that loads slowly on a phone, an offer that isn’t clear in the first screen, a form asking for too much, or a cost that appears at the last step. An audit finds which of those are happening on your site and ranks them by what each one is costing you.
The Website Audit, if your traffic is steady and the problem is turning it into enquiries or sales. The Full Growth Audit, if you’re paying for traffic and can’t tell whether the problem sits in the campaigns, the site or the handover between them.
Yes. You keep the Friction Map, the ranked fix list and Clarity running, so your own team or another developer can work through the fixes in order.
No. We can review and audit any live website, whoever built it and whatever it runs on.
Yes. The Website Audit covers the site on its own, and Site Care and Growth Sprints run without any ads involvement. Choose the Full Growth Audit when you want your campaigns reviewed alongside the site by our advertising partner.
Audits are a fixed price. Site Care is billed monthly. Growth Sprints are billed at the start of each quarter, against a January to December plan.
Tell us about your site and we’ll reply within one business day.
Email us
hello@skyrocket.co.nzCall Samantha
+64 21 158 9600
