Most redesigns fix how a site looks. We fix how it works.
Most sites get redesigned because they feel like they belong to an earlier version of the business. Sometimes that's aesthetic. More often it's structural: the site was built for a different stage and the business has outgrown it. Either way, a redesign is a chance to fix the brief, not just the design.
Every project starts from a different position. What stays constant is the first question: what does this need to achieve commercially? The steps below are built around the answer.
We audit your current site before making a single design decision.
Findings from the diagnostic shape a specific, documented brief for what the redesign needs to achieve.
Custom design in Figma, built in Webflow or Shopify. Every decision traceable back to the brief.
Content carried across properly. Every old URL mapped and tested before launch.
“We hired Skyrocket to rebuild our two websites on Shopify (one for NZ, one for Australia) and we were extremely satisfied with the whole experience. Skyrocket were efficient and cost-effective, delivering everything we wanted for our websites on time and on-budget....I have 15 years of experience in e-commerce and performance marketing, working both client side and agency side ... I can honestly say that our project with Skyrocket was one of the smoothest I’ve experienced, and I would enlist them again in a second.”
Courtney Sanders - Clean collective
A complete redesign informed by a diagnostic of what the current site is failing to do commercially. New structure, new design, built in Webflow or Shopify. Every decision traceable back to the brief we establish before design begins.
The site is mostly right but certain sections are underperforming. We audit, identify the highest-impact areas and redesign those specifically. Faster than a full rebuild and based on what the data tells us, not what looks better from the outside.
The existing platform is the problem as much as the design. We redesign and rebuild on Webflow or Shopify, carrying across what works, fixing what doesn’t and protecting the SEO equity built on the current domain. One project scope, not two.
Only if it is handled poorly. We map every existing URL, write redirect rules for any that change and test them before launch. SEO preservation is part of every redesign scope.
Most redesigns run ten to fourteen weeks from a signed brief to launch. More complex projects with large content libraries, multiple CMS templates or integrations take longer. We give you a realistic scope before you commit.
Not necessarily. We assess what exists and tell you what is worth keeping, what needs rewriting and where the gaps are. If new copy is needed, that is part of our scope. Photography briefing is included. Photography production depends on the project.
Yes. We build the new site on a staging environment and switch to the live domain at launch. Your existing site stays live throughout the project. The switchover takes hours, not days.
Post-redesign traffic drops are treated as normal. Most of them are not inevitable. This article explains what actually causes ranking loss during a redesign and the specific steps that prevent it.
Most website redesigns deliver a better-looking site. They rarely deliver better performance. This article explains why, and what the businesses that see real results from a rebuild do differently.
A 5% improvement in your CTA button color can be worth more than a $50k redesign. Learn why small details drive bigger results than major redesigns.
Before a project starts, we often come to you. Sitting in your space, understanding how the business operates and working through the brief face to face gives us context that a video call doesn't quite replicate.
