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Every project starts from a different position. What stays constant is the first question: what does this need to achieve commercially? The steps below are built around the answer.
We start with what the site is supposed to do commercially, not just what it currently does.
Each area reviewed with the commercial objective in mind, not in isolation.
Every issue ranked by commercial impact. What’s costing the most comes first.
We walk through the findings together. A working conversation, not a presentation.
“We hired Skyrocket to rebuild our two websites on Shopify (one for NZ, one for Australia) and we were extremely satisfied with the whole experience. Skyrocket were efficient and cost-effective, delivering everything we wanted for our websites on time and on-budget....I have 15 years of experience in e-commerce and performance marketing, working both client side and agency side ... I can honestly say that our project with Skyrocket was one of the smoothest I’ve experienced, and I would enlist them again in a second.”
Courtney Sanders - Clean collective
A complete audit delivered as a findings report and briefing session. You take the recommendations and decide what to action and when. The right choice if you have an internal team to implement, or want an independent view before committing to a rebuild brief.
The audit becomes the brief. We audit the current site, document what’s failing commercially and use those findings to scope and build the new one. One coherent project, with every design decision traceable back to what the audit identified.
A focused review of a specific part of the site rather than the whole thing. Checkout conversion, landing page performance, mobile experience. When you know roughly where the problem is, this is the faster path to a prioritised action plan.





Conversion and UX, technical performance and speed, SEO foundations, content and messaging fit and mobile experience. Every finding is prioritised by commercial impact: what is costing you the most comes first.
Most audits are delivered within two to three weeks. We spend the first week understanding the business and the brief, the second on analysis and the third on the report and findings session.
That depends on the scope. Some audits lead directly into targeted fixes or a rebuild. Others are standalone. We scope both options before we start so you know what each path looks like.
Probably, yes. Most SEO reports prioritise everything equally and hand over a spreadsheet. We audit with a specific commercial question in mind: what is stopping this site from converting. Findings are ranked by business impact, not technical severity.
You're getting traffic. The enquiries aren't coming. Here's what's actually causing it and where to look first.

The cost of a website is not only what you pay to build it. It is the revenue you are not generating because it is underperforming. This article shows NZ businesses how to calculate what their website is actually costing them in missed opportunity.

Before a project starts, we often come to you. Sitting in your space, understanding how the business operates and working through the brief face to face gives us context that a video call doesn't quite replicate.
