A marketing director rang us last month holding a Webflow pricing screenshot that was eighteen months old. Every number on it was wrong. Webflow reshuffles its tiers often enough that quoting from memory, an old blog post or a competitor's outdated comparison page will hand you the wrong budget before the project has even started.
The bigger confusion isn't the exact dollar figure though. It's that Webflow pricing actually splits into two separate products: a site plan and a workspace plan. Most people budgeting for a Webflow build have only heard of the first one, then get surprised by the second partway through a quote.
This article covers what Webflow itself charges for its own subscription, tier by tier, plus the workspace cost that catches out agencies and growing teams. If you're trying to understand hosting more broadly, including why Webflow and Shopify act as their own hosting provider, that's covered separately in our guide to web hosting costs in NZ. This piece stays focused on Webflow's plan pricing specifically, and we keep it updated as Webflow adjusts its tiers.
Site plans: what you actually pay Webflow
A site plan is the subscription that keeps one individual website live, hosted and functional. Webflow's paid tiers start from around $30 USD a month when billed annually, covering a standard brochure site with no content management system.
Most business sites need more than that. A site with a blog, resources library, staff directory or any other section built on Webflow's CMS moves up a tier, and that CMS-heavy plan lands closer to $50 USD a month. This is the tier most of our clients end up on. It's also roughly where a considered-purchase business like Heritage Saunas sits, where the CMS drives an evolving library of product and project content rather than a handful of static pages.
A higher tier exists above that for sites with heavier traffic or more advanced functionality requirements, and Webflow also offers an Enterprise tier quoted directly for organisations with specific security or SLA needs. Paying monthly rather than annually adds a real premium, often 20 to 30 percent more across a year, so annual billing is worth factoring into any comparison you're running.
Webflow updates these tiers and their exact inclusions periodically, so treat the figures above as the current shape of the market rather than a locked-in quote. Confirm the exact current numbers directly with Webflow before you finalise a budget, particularly if you're comparing quotes that were put together months apart.
Workspace plans: the cost most quotes miss
Separately from the site plan, Webflow charges for workspace access, which is what lets people collaborate inside the Designer itself. A Starter workspace is free and covers a single person working alone.
Where it gets confusing is when the same site changes hands between different working arrangements. A solo consultant building their own site might run everything through a free Starter workspace with no issue. An agency-run project is different: several people need to work inside the same Designer file at once, which pushes the workspace onto a paid Core or Growth tier with a monthly cost sitting on top of the site plan. An in-house marketing team sits somewhere between the two. One or two people update content day to day, but a designer or developer occasionally needs Designer access for a bigger change, and that access needs a seat on a paid workspace even if it's used only occasionally.
This is where budgets get caught out. A business moving from a single freelancer to an agency relationship often finds the freelancer had been running the whole build under a free workspace, invisible on any quote. The agency team taking over needs proper collaborative access, and the workspace fee shows up as a line item nobody budgeted for. Ask whoever is quoting your project whether workspace costs are separate from the site plan or already folded into their fee.
Ecommerce plans and the transaction fee question
Webflow's ecommerce plans start from around $49 USD a month for a Standard store and scale up from there based on features and the volume of orders processed. Unlike the CMS or Business tiers, ecommerce pricing carries a second variable most people miss when they're comparing plans side by side: a transaction fee charged on top of the monthly cost on the lower tiers.
That fee drops as the plan tier increases, so the tier decision comes down to a straightforward calculation. A store doing a modest number of sales a month is often better off on a lower tier and simply paying the transaction fee, because the fee saved by upgrading wouldn't cover the jump in monthly cost. Once monthly sales volume climbs past a certain point, the transaction fee savings on a higher tier start outweighing the extra subscription cost, and that's the point at which the Advanced tier becomes worth the money rather than a nice-to-have. Running that calculation before launch, using realistic sales projections rather than best-case ones, avoids paying for headroom a store doesn't need yet or getting stung by fees on a tier that's too thin for its actual volume.
If you're weighing up a Webflow store against building on Shopify instead, our ecommerce website build team can walk through both options against your specific order volume and product catalogue.
Webflow's pricing model against Shopify's
Because so many businesses choose between the two platforms, it's worth setting the pricing models side by side rather than just the dollar figures. Webflow bundles hosting into every site plan and charges separately for team collaboration through its workspace product. Shopify bundles hosting into its plans too, but handles team access differently: a set number of staff accounts is included at each tier rather than sold as a standalone workspace subscription, so a growing in-house team can hit a wall on user seats in a way Webflow structures differently through Core or Growth.
On the commerce side, both platforms charge transaction fees unless you use their own native payment processor, though the fee structures and thresholds aren't directly comparable line for line. Shopify's plans are built around store operations from the outset, while Webflow's ecommerce tier sits alongside its content and design tooling as an add-on to what started as a website builder. Neither structure is better in the abstract. Which one costs less depends on your order volume, your team size and how much of the site is commerce versus content. Our full Webflow versus Shopify comparison goes into the platform differences beyond pricing alone, including where each one tends to win on functionality.
Where hosting fits into this
It's easy to read "site plan" and assume it's a design and build fee with hosting bolted on as an afterthought. It isn't. The Webflow site plan is the hosting. There's no separate hosting bill to shop around for, because Webflow and Shopify are built to be their own infrastructure rather than a website sitting on infrastructure you'd otherwise buy from a hosting company.
That concept, and what it means compared with traditional web hosting arrangements, is covered in full in our guide to web hosting costs in NZ. What you need to know for budgeting a Webflow project specifically is that the site plan figures above are the whole hosting cost. There's nothing extra to add for server space, uptime or an SSL certificate, since all three are included in the plan.
Budgeting for your project
For a typical business site with CMS functionality, budget from around $30 to $50 USD a month for the site plan, which converts to roughly $50 to $85 NZD a month depending on the exchange rate at the time. For an ecommerce build, budget from around $49 USD a month upward, scaling with the transaction volume you're realistically expecting in year one.
If an agency or team, rather than a single freelancer, is running the build, add a workspace cost into the conversation early rather than waiting for it to show up on an invoice. Some studios absorb that cost into their own operational fee rather than passing it through directly, so it's worth asking how it's handled before signing off a quote. And if ongoing content updates, technical maintenance or platform management sit outside what you want to manage yourself, our website support and maintenance service folds Webflow's plan costs into a single monthly arrangement alongside the actual upkeep work.
None of this happens in isolation from the rest of the project budget either. If you're still scoping the design and build side of things, our broader guide to website design costs in NZ sets the Webflow plan cost against the studio fee for the build itself, so you can see the full picture rather than just the ongoing piece.
Common questions
Does the Webflow plan cost include hosting?
Yes. The site plan fee is the hosting cost. There's no separate bill for servers, bandwidth or SSL, and no third-party hosting provider to shop around for. Our web hosting cost guide covers this concept in more depth if you're comparing Webflow against a traditional hosting arrangement.
Can I start on a lower tier and upgrade later if I add a CMS?
Yes, and it's a common path. Plenty of businesses launch on a basic plan and move to a CMS tier once blog or resource content becomes part of the plan. The upgrade is straightforward on Webflow's side. The bigger question is whether the site's structure was built with a future CMS in mind, which is a build decision rather than a pricing one.
Is there a cheaper way to run a small Webflow site?
The Basic plan is the lowest paid tier and suits a simple site with no CMS. Below that, Webflow offers free hosting on a webflow.io subdomain for staging or testing, but that's not a real option for a live business site since it carries Webflow's own branding and domain.
How does this compare with paying a developer to maintain a WordPress site?
A WordPress site often looks cheaper on hosting alone, but that comparison misses plugin costs, security patching and the developer time needed for routine changes. Webflow's plan cost folds most of that maintenance overhead into the monthly fee itself, which changes the total cost of ownership even where the headline hosting number looks similar.
Does Skyrocket charge on top of the Webflow plan cost?
The Webflow plan fee goes straight to Webflow. Our own fee covers the website design and build itself, and if you want the platform costs and ongoing management rolled into one predictable monthly arrangement, that's what our support and maintenance service is for rather than a markup on Webflow's own pricing.
What's the real difference between a Core and Growth workspace?
Both are paid collaboration tiers above the free Starter workspace, with Growth adding higher limits and features suited to larger agency or in-house teams working across more projects at once. For most single-site business builds, Core covers what's needed. Growth becomes relevant once a team is running several sites through the same workspace.
If you're weighing up a Webflow build against Shopify, or want a clear breakdown of exactly which plan tier your project needs before you commit to a number, get in touch with our Webflow website design team and we'll work through it with you.
