Let’s be real: running a Shopify store isn’t just stocking products and checking orders. You want growth that’s smart, sustainable, and doesn’t eat your time. Klaviyo automations are your secret weapon. They’re not a luxury. It’s how thriving stores do repeat business, cut through noise, and convert browsers into loyal fans.
These automations matter because they work while you sleep, free your headspace, and build relationships, not just transactions.
Key Tip: Your Welcome email gets 3 to 5 times the open rate of regular campaigns. Don’t just say hi. Use it to build trust, show what you stand for, and make them want more.
The First Automations to Set Up (and Why)
1. Welcome Series
What it is: A short sequence (usually 2–3 emails) triggered when someone subscribes.
Why it's worth your time:
- It turns curiosity into connection.
- A well‑crafted Welcome email can earn 3–5× the opens and clicks of regular campaigns.
- You set the tone: your brand voice, key products, or a cheeky “hello.”
Real-world setup:
- Email 1: Say thanks, introduce who you are, highlight your hero product.
- Email 2 (1–2 days later): Share bestsellers or how-to tips.
- Email 3 (optional, 3–5 days later): Offer a small incentive (e.g. free shipping).
2. Abandoned Cart Reminder
What it is: A timely nudge to someone who added to cart but didn’t check out.
Why it’s powerful:
- Over 60% of carts get abandoned. A single reminder can recover 10–15%.
- Works on autopilot—nothing is more straightforward or impactful.
Real-world setup:
- Email 1 (1 hour after abandonment): Friendly reminder—“Left something behind?”
- Email 2 (24 hours later): Highlight product benefits or related items.
- Email 3 (48 hours later, optional): Offer an incentive like 10% off.
3. Browse Abandonment
What it is: A nudge when someone visits product pages but doesn’t add anything to cart.
Why it’s smart:
- Captures interest earlier in the journey.
- Helps convert procrastinators or comparison shoppers.
Real-world setup:
- Email 1 (a few hours later): “Saw something you liked?” and show browsed item.
- Email 2 (1–2 days later): Show similar or complementary products.
4. Post‑Purchase Follow-Up
What it is: Sequence that kicks in after someone makes a purchase.
Why it’s clever:
- Immediate: shows you’re serious about customer experience—not just the sale.
- Supports encouragement to repurchase or review.
- Builds story: how to use it, care tips, or even a related product recommendation.
Real-world setup:
- Email 1 (day after delivery): “How’s it going?” with care tips or usage ideas.
- Email 2 (a week later): “Loved it? Tell us!” with review or social share link.
- Email 3 (2–3 weeks later): “Ready for round two?” with a complementary product suggestion or exclusive offer.
5. Win‑Back (Lapsed Customer)
What it is: Targets customers who haven’t purchased in a while.
Why it’s important:
- Customers are cheaper to win back than new ones.
- Offers a gentle nudge before they slip away.
Real-world setup:
- Email 1 (30–60 days of inactivity): Friendly “we miss you” and highlight new arrivals.
- Email 2 (another week later): Offer a small incentive.
6. Birthday or Anniversary Automations
What it is: A celebratory email tied to customer dates.
Why it’s clever:
- Personal, feel‑good, and high‑engagement.
- Great warm‑feel brand moment, without being over the top.
Real-world setup:
- Email on the day: “Happy Birthday! Here’s a treat on us” with a small offer.
- Optional reminder a few days later: if they didn’t use the offer.
Why It’s Not Just About Automations
We’re not building robots - we’re building relationships. Each automation is an opportunity to reinforce who you are. Every email is a tiny piece of your brand story. Keep your tone human, your value clear, and your timing thoughtful.
For example, if you’re selling self-care products, your Welcome might include brand values (“we believe in self-care that’s simple and real”). Your Post-Purchase might include a short usage tip: a small, smart moment of care that shows you’re paying attention.
What to Do Now – At a Glance
- Set up Welcome Series (2–3 emails).
- Activate Abandoned Cart flow.
- Turn on Browse Abandonment reminders.
- Launch Post‑Purchase follow-up emails.
- Create Win‑Back sequence for lapsed buyers.
- Add Birthday/Anniversary automations.
- Monitor results weekly and tweak subject lines, timing, or incentives.
- Keep messaging on-brand: consistent, warm, and direct.
Final thoughts
You’re not doing clever automations for the sake of it. You’re building convenience, connection, and clarity, without extra work. These are the top automations that work, without drama, jargon, or over‑engineered code.
Want someone to help you set these up: sharp, smart, and without the fluff? That’s what we do. Drop us a line and we’ll help you launch Klaviyo flows that feel human and drive results.
