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You’re driving traffic, making sales, and fulfilling orders, but your product pages still feel empty. No social proof, no reviews, no validation for new shoppers. The problem isn’t quality. It’s visibility.
Getting reviews shouldn’t feel like pulling teeth. But for many Shopify brands, it’s one of the most underused and under-optimised parts of the site. Judge.me is a powerful tool for collecting reviews at scale, but it needs the right setup to work its magic.
Why Reviews Matter for Your Business
- Sales: Reviews increase conversion, especially for new or high-ticket products.
- Trust: Social proof helps remove buying hesitation and builds brand credibility.
- Growth: Review content can be reused in ads, emails, and landing pages.
- Efficiency: Automated review requests mean less manual follow-up and more consistent results.
Key Tip: Don’t just ask for reviews, ask specific questions. Prompted reviews with photos and useful detail convert better and build more trust.
How to Set Up Judge.me to Actually Get Results
1. Use the Right Timing for Review Requests
Judge.me lets you control when your review emails go out. Timing matters.
Tip: Send the request 3 to 5 days after delivery, not purchase. That gives customers time to use the product.
Example: A supplement brand reduced negative reviews by 30 percent just by waiting until customers had actually tried the product before asking.
2. Customise Your Review Request Email
Default emails feel generic. Custom copy, branding, and a clear ask go a long way.
Checklist:
- Use your brand’s tone of voice
- Add a personal subject line (e.g. “How’s it going with your new moisturiser?”)
- Keep the request short and friendly
Bonus: Include an image of the product they bought to jog their memory.
3. Ask Better Questions
Judge.me lets you customise your review form. Use that opportunity to ask targeted questions:
- What problem did this product solve for you?
- Would you recommend it to a friend?
- Can you share a photo of how you’re using it?
These kinds of questions make the review more useful for future customers.
Example: A home decor brand doubled their photo review rate after switching to a one-click upload option with a prompt: “Show us how it looks in your space!”
4. Use Reminders Without Being Pushy
People forget. A gentle reminder 3 to 4 days after the first request can lift your response rate without annoying your customer.
Settings to tweak:
- Send a max of 1 to 2 reminders
- Space them a few days apart
- Always include an opt-out
5. Display Reviews Where They Matter Most
Having reviews buried on a separate tab won’t help you convert.
Best placements:
- Directly under the product title or buy button
- Homepage or collection highlights
- Dedicated landing pages or comparison charts
Example: A pet brand added their top-rated reviews to their bestsellers page and saw a 12 percent uplift in add-to-cart rate.
6. Incentivise the Right Way
Discounts or loyalty points can work, but they need to be framed carefully.
What works best:
- Offer a small thank-you (e.g. 10 percent off next purchase)
- Emphasise appreciation over bribery
- Make it optional, not conditional
Important: Don’t tie rewards to leaving only positive reviews.
7. Use Reviews in More Than One Place
Once you’ve collected reviews, make them work harder for you.
Ideas:
- Pull review quotes into email campaigns
- Highlight star ratings in ads
- Use photo reviews on landing pages
Example: A baby care brand added real customer quotes to their cart abandonment emails and saw a 20 percent lift in recovery rate.
Common Misconceptions
“We don’t have enough customers to get reviews.”
Start with what you have. Even 5 to 10 strong, useful reviews can build confidence.
“People won’t take the time.”
Make it easy. A one-click form, photo upload, and reminder can make a big difference.
“Reviews should be organic.”
Reviews can be encouraged without being fake. Asking at the right time with the right message is just good strategy.
What to Do Now
- Set up your Judge.me timing and reminders. Delivery-based triggers work best.
- Customise your email and review form. Make it feel on-brand and easy.
- Add reviews to key pages. Don't hide them, make them sell for you.
- Use photo prompts and better questions. Get more useful, visual content.
- Put your reviews to work. Reuse them in emails, ads, and social.
Want Help Getting Set Up?
Judge.me is powerful, but only if you set it up strategically. If you’d like help getting more reviews that actually drive sales, we’re happy to help.
