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You’ve invested in a beautiful Webflow site. It’s modern, smooth, and on brand. But your traffic isn’t moving. Leads are flat. And you’re left wondering if SEO is just hype.
Here’s the catch: Webflow is a powerful platform, but it’s not SEO-proof. In fact, many Webflow sites quietly lose visibility because of avoidable mistakes.
This guide will help you spot those pitfalls, fix them, and make sure your website is working as hard as it looks.
Why this matters: SEO is business growth, not tech jargon
SEO isn’t about pleasing Google. It’s about being found by real customers. If you’re invisible online, you’re invisible in the market. A well-optimised site fuels:
- Sales. More relevant traffic means more leads and conversions.
- Growth. Strong rankings compound over time, lowering your cost per lead.
- Trust. Showing up high in search builds credibility with customers.
- Efficiency. SEO makes your marketing spend go further by capturing intent-driven traffic.
Key Tip: Most Webflow SEO issues come from setup, not the platform. If your build ignores SEO fundamentals, you’ll fight uphill no matter how pretty the site looks.
7 common Webflow SEO mistakes (and how to fix them)
1. Ignoring site speed
A slow site kills both rankings and conversions. Webflow gives you clean code, but heavy images, unused scripts, or unnecessary animations can still slow things down. Compress images, limit custom scripts, and use Webflow’s built-in lazy loading. Test with PageSpeed Insights and fix bottlenecks.
2. Poor heading structure
Headings aren’t just visual; they tell search engines what the page is about. Many Webflow sites skip H1s or stack multiple H1s because of styling. Use one H1 per page with your primary keyword. Nest H2s and H3s logically. Style separately if needed.
3. Thin or duplicate content
Webflow’s CMS makes it easy to publish, but if your pages are light on content or repeat across templates, Google won’t value them. Write unique, valuable content for each page. Use CMS collections strategically, not as filler.
4. Unoptimised metadata
Titles and meta descriptions are often left blank or too generic. This kills click-through rate in search. Write sharp, keyword-informed titles under 60 characters and descriptions under 155. Make them compelling for humans first.
5. Forgetting alt text
Beautiful images with no alt tags? That’s lost SEO value and accessibility. Add descriptive alt text to every image. Think “blue cotton dress front view” not “IMG_1234.”
6. Messy URL structures
Default Webflow URLs can be long or inconsistent. Search engines prefer clean, logical structures.Use short, keyword-rich slugs like /services/web-design instead of /services/1234.
7. No proper redirects
Launching a redesign without redirecting old pages? That’s a fast way to tank rankings. Set up 301 redirects in Webflow for every changed or removed URL. Always test after launch.
Objections and misconceptions
“Webflow doesn’t do SEO well.”
Not true. Webflow gives you strong control. It just requires good setup, like any platform.
“We’ll just add keywords later.”
SEO works best when baked into design and content from the start. Retrofits are harder and less effective.
“It’s all about backlinks, right?”
Backlinks help, but without solid on-site SEO, they won’t move the needle.
“Our site loads fast enough.”
“Fast enough” is usually not. Every second of delay can drop conversions significantly.
What to do now: 5 quick wins
- Run a speed test. Use Google PageSpeed Insights. Fix anything in the red.
- Check headings. One H1 per page, with clear hierarchy.
- Review content. Make sure every page has unique, valuable copy.
- Update metadata. Write titles and descriptions for all pages.
- Set up redirects. If you’ve relaunched, ensure every old URL points somewhere useful.
Your Webflow site should be an asset, not a liability. With the right SEO foundations, it can rank as well as it looks. If you’re unsure where to start, we’re happy to take a look and give you an honest read, no strings attached.
