How to Optimise Your Webflow Website for Google (Without Plugins)

Getting found on Google isn’t about chasing hacks or stacking plugins. It’s about building a site that’s clear, trustworthy, and easy for both people and search engines to use. If you’ve built your website in Webflow, you’ve already got a powerful platform at your fingertips. The key is knowing how to fine-tune it so Google understands your site, and your customers actually enjoy being on it.

This guide is for business owners who want to improve their site’s visibility without needing to become SEO experts. We’ll keep things practical, actionable, and free from unnecessary tech jargon.

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Key Tip: One of the least talked about SEO boosters is accessibility. Making your content more inclusive and easier to crawl improves overall site visibility.

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Why Optimising for Google Matters

Google is still where most of your customers start when they’re looking for a business like yours. If your site doesn’t show up when it should, you’re invisible. But Google doesn’t just reward clever keywords. It rewards websites that deliver a great experience.

That means:

Clear structure so Google can crawl and index your pages easily.
Fast performance so visitors don’t leave before the page loads.
Accessible design so all users, regardless of ability or device, can use your site.
Relevant content that answers questions and helps customers take action.

Optimising for Google is really about optimising for people. If your site is easy to use, helpful, and trustworthy, Google will see it the same way.

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Practical Actions You Can Take

Here’s what you can do right now to optimise your Webflow site for Google, without installing a single plugin.

1. Use Clear, Descriptive Page Titles and Meta Descriptions

Every page should have a unique title and meta description. Think of these as your shopfront on Google’s search results.

Page title: Keep it clear and under 60 characters. Include your business name and the key term people would search for.
Meta description: A short sentence (up to 160 characters) that tells people what they’ll find. Make it useful, not stuffed with keywords.

Example:
Instead of “Home | Smith & Co”
Try “Smith & Co Plumbing | Reliable Plumbers in Auckland”

2. Structure Content with Headings

Headings aren’t just about making text look good. They tell Google what’s important.

H1: Use one per page, for the main heading.
H2 and H3: Break content into clear sections, like mini chapters in a book.
Tip: Write headings that actually make sense to your readers, not just search engines.

Example:
Instead of “Services”
Try “Plumbing Services in Auckland”

3. Optimise Your Images

Big, heavy images slow your site down. And slow sites don’t rank well.

Export images at the right size (Webflow makes this easy).
Use descriptive alt text that explains what’s in the image.
Avoid filenames like IMG_123.jpg. Use something like auckland-plumber-smithco.jpg

4. Keep Your URLs Simple

A clean URL is easier for users to trust and for Google to understand.

Avoid random strings of numbers or symbols.
Use short, descriptive words separated by hyphens.

Example:
Instead of yourdomain.com/page?id=234
Try yourdomain.com/plumbing-services

5. Make Your Website Mobile-Friendly

Most searches now happen on phones. Google checks how well your site works on smaller screens.

Test your site on different devices.
Keep text readable without zooming.
Ensure buttons and links are easy to tap.

The good news: Webflow sites are responsive by default, but it’s worth checking how your design actually feels to use on mobile.

6. Improve Page Speed

Google loves fast sites because so do people. A one-second delay can mean lost customers.

Compress large images.
Limit heavy animations or videos on the homepage.
Use Webflow’s built-in performance settings like lazy loading for images.

7. Write Content That Answers Real Questions

Google rewards websites that actually help people. Think about what your customers type into search.

What problem are they trying to solve?
What question are they asking?
How can you answer it quickly and clearly?

A well-written FAQ section or a helpful blog post can do more for SEO than trying to “stuff” your pages with keywords.

8. Use Internal Linking

Link between your pages in a natural way. It helps users navigate and shows Google how your site is connected.

Example: On your plumbing services page, link to your emergency call-out page.

9. Secure Your Website with HTTPS

Security is a ranking factor. If your site doesn’t have a padlock symbol in the address bar, visitors may hesitate. With Webflow hosting, SSL is included, so make sure it’s enabled.

10. Check for Accessibility Basics

Accessibility overlaps heavily with SEO. Here are a few easy wins:

Use text that contrasts well against background colours.
Add alt text to all images.
Don’t rely on colour alone to show meaning (e.g. error messages should include text as well as red highlights).
Ensure all forms have labels.

These small changes help real people use your site and give Google more context.

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Common Pitfalls to Avoid

Keyword stuffing: Don’t repeat the same phrase endlessly. It makes content hard to read and Google penalises it.
Duplicate content: Avoid having multiple pages with the same wording. Each page should serve a unique purpose.
Overcomplicating SEO: You don’t need advanced tools or plugins for the basics. Start with clarity and usability.

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What to Do Now: Checklist

Here’s a quick list you can use to keep your site Google-ready:

Add unique titles and meta descriptions for every page
Use headings (H1, H2, H3) to structure content logically
Optimise images (size, filename, alt text)
Keep URLs short and descriptive
Test and refine your mobile experience
Speed up pages with compressed images and fewer heavy elements
Write content that answers customer questions
Link between related pages
Enable SSL for security
Check accessibility basics (contrast, alt text, form labels)

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Wrapping Up

Optimising your Webflow site for Google doesn’t have to be complicated. At its core, it’s about making your site clear, fast, and useful for real people. Get those basics right and you’ll be ahead of most businesses in your space.

If you’d like help improving your site’s visibility and accessibility without overcomplicating it, we’d love to chat. Skyrocket specialises in building Webflow and Shopify sites that look good, work well, and actually convert.